Since 2004, Mariner has acquired or republished 9 different writing applications for both the Mac and Windows operating systems. In acquiring or republishing existing apps, the goal was to provide new technology and an intuitive user interface, as well as the Mariner brand. By developing such products, Mariner’s aim was to challenge industry leaders. Seeing a gap in the creative writing market, Mariner purposely took the bold step to develop creative writing products and at the same time sought to acquire or republish existing ones. In late 2001, the work began to give Mariner a recognizable identity and in mid-2002, with business model in hand, the new Mariner Software was born. And just like other start-ups, it was the work of one person – but if Mariner was going to go anywhere – one person wasn’t enough. Like a lot of companies, Mariner Software started small, very small, with just two niche products. Now you can share your recipes using Facebook Your emailed recipes look the same as in the application
0 Comments
Leave a Reply. |